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Michaelidou, N., Micevski, M., & Halkias, G. (2020). A Cross-Country, Cross-Category Investigation of Consumer Culture Positioning in Advertising. Beitrag in 2020 AMA Global Marketing SIG Conference, Taormina, Italien.


Lego, T., Mladenow, A., & Strauss, C. (2020). Assessment of eCall’s Effects on the Economy and Automotive Industry. in Lecture Notes on Data Engineering and Communications Technologies: Data-Centric Business and Applications: Evolvements in Business Information Processing and Management (Band 30, S. 409-431). Cham: Springer. doi.org/10.1007/978-3-030-19069-9_16


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