aktuelle Publikationen (ab 2015)

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Lego, T., Mladenow, A., & Strauss, C. (2020). Assessment of eCall’s Effects on the Economy and Automotive Industry. in Lecture Notes on Data Engineering and Communications Technologies: Data-Centric Business and Applications: Evolvements in Business Information Processing and Management (Band 30, S. 409-431). Cham: Springer.


Glaser, M., & Reisinger, H. (2019). This is Personal Now: Comparing the Use of Celebrities and Unknown Actors in Narrative Advertisements. Beitrag in 6th French-Austrian-German Workshop on Consumer Behavior, Nancy, Frankreich.

Shabbir, H. A., Maalouf, H., Griessmair, M., Colmekcioglu, N., & Akhtar, P. (2019). Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach. Journal of Business Ethics, 159(3), 727–744. doi.org/10.1007/s10551-018-3784-7

Engin, A., & Vetschera, R. (2019). Overconfidence in Electronic Reverse Auctions. in Procedings of the 15th International Symposium on Operational Research : SOR 19 (S. 41)

Jirásek, M., Glaser, M., & Windsperger, J. (2019). Ownership Structure of Franchise Chains: Trade-off between Adaptation and Control. Beitrag in 33rd Annual ISoF Conference, Vienna, Österreich.

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